Markerting Guide Pdf

7 Steps to

Small Business

Marketing Success

Written by John Jantsch

ducttapemarketing.com • facebook.com/ducttapemarketing • twitter.com/ducttape

7 Steps to Small Business Marketing Success

Written by John Jantsch

Practiced effectively, marketing is simply a system.

While this may be hard for some business owners to come grips with, like those who feel that “marketing is a

strange form of creative voodoo thinking,” marketing is not only a system—it may be the most important system

in any business.

To understand how to approach marketing for a business, it may be helpful to understand the Duct Tape

Marketing System definition of marketing. Marketing is getting someone who has a need to know, like and

trust you.

One could argue about what “like” or “trust” is in any given industry, but now more than ever, this definition gets

at the heart of the game.

Here are the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System.

Businesses that appreciate and implement this approach to marketing grow in a consistent and predictable

manner.

- John Jantsch

Duct Tape Marketing

Table of Contents

Step 1: Strategy Before Tactics ............................................................................... 4

Step 2: The Marketing Hourglass ™ ....................................................................... 9

Step 3: Publish Educational Content .................................................................... 12

Step 4: Create a Total Web Presence .................................................................... 15

Step 5: Operate a Lead Generation Trio ................................................................ 17

Step 6: Make Selling a System ............................................................................. 20

Step 7: Living By the Calendar ............................................................................. 23

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