Raouf

The Small Business

Online Marketing

Guide

Tips + Advice to Grow Your

Business Through Online Marketing

Why you should be marketing online

Case study: How Happy Hound gets 90% of its sales online

10 things you can do today to boost your online marketing

Worksheet: How you can get started

Contents

4. Why Your Business Needs to Market Online

6. 10 Ways to Use the Internet to Grow Your Business

9. Measuring Your Results

10. Tip a Day: Map Your Path to Online Success

12. Case Study: Happy Hound

13. Online Marketing: Something for Every Business

14. Key Terms

16. Worksheet

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Suzanne Golter of Happy Hound

dog day care and boarding

Welcome

Every day we hear from business owners who think they need special

skills to reach new customers online. Overwhelmed by the number and

seeming complexity of online marketing options, they sit on the sidelines,

eager to get in the game but confused about where to start.

Sound familiar? If so, this guide is for you.

Whether you’re new to online marketing or just looking to do it better, the

advice in this guide can help you reach your business goals. You’ll learn:

• How many new customers you can find online

• 10 ways to use the Internet to grow your business

• How to measure your results

• How one small business gets 90% of its sales online

• Key terms and what they mean

We’ve also created a daily tip sheet filled with ideas to help you get started

as well as marketing plans for four different types of businesses. Get

started right away by filling out the worksheet to create an action plan.

As with anything else, practice and persistence will lead to online

marketing success. We hope this guide starts you on the path to

becoming an online superstar.

Sincerely,

Brynn Zuccaro

North America Business Marketing

Google

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Why Your Business Needs to Market Online

Did you know that 94% of consumers research products

online before buying? Or that three out of five people...