Com3701

Integrated Organisational Communication, Juta and Company Ltd, 2005, 442 pages,

2005

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This works adopts a multidisciplinary approach to corporate communication, including management

communication, public relations, organizational behavior and change, marketing communication,

and advertising. The many-faceted approach adopts the perspective of a practicing

communications professional, emphasizes corporate branding, and focuses on an integrated

approach

to

communication.

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CIM Coursebook 06/07 Marketing Fundamentals , Frank Withey, Geoff Lancaster, Jul 11, 2007,

Business & Economics, 394 pages. Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM

Coursebook series offers you the complete package for exam success. Comprising fully updated

Coursebook texts that are.

INDUSTRIAL PSYCHOLOGY - UPTU 2010 , SINGH, , , . .

Marketing Management , M. C. Cant, J. W. Strydom, C. J. Jooste, P. J. du Plessis, 2009, Business &

Economics, 614 pages. Focusing on the environment, market research, buyer behavior, cyber

marketing, and positioning, this newly revised edition based primarily on South African companies

provides a.

Marketing Communications , Graham Hughes, Chris Fill, 2003, Business & Economics, 232 pages.

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise

and create personally tailored notes using the electronic version of the coursebook.

Public Sector Marketing , Tony Proctor, 2007, Business & Economics, 225 pages. The author

examines the role of marketing in public organisations and looks at the perspective of marketing in

creating value for different organisational stakeholders..

Integrated Communication Synergy of Persuasive Voices, Esther Thorson, Jeri Moore, 1996,

Psychology, 386 pages. Building brands through integrated marketing...