Customer Relationship Management Outsourcing Market

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Date Submitted: 09/14/2015 04:19 AM

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Outsourcing is a process where an organization selects an efficient third party service provider to effectively manage

and operate its customer relationship management unit. Outsourcing of the CRM activities has emerged as a

promising solution to meet increasing demand for quality CRM activities and rising costs associated with it. The CRM

industry is in the process of revolutionizing itself with the addition of new services offerings such as modern

communication and social media platforms. In addition, the CRM activities, which provide flexibility for both clients

and workers, are posed to generate greater revenue opportunities. In the last few years, trend of CRM outsourcing

has grown significantly among large-sized organizations and it is further expected to attract large numbers of midsized organizations in following years. In some cases of outsourcing, the entire information technology and

management system is outsourced, while in some other cases, only key application services such as CRM, billing

system, and Enterprise risk management (ERM) are outsourced.

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High cost of in-house customer support is the major driving factor for outsourcing the CRM activities. The need for

CRM services was in earlier stage driven by sales of...