Members of Students for Fair Tuition (Sft) Decide to Protest Rising Tuition Costs at Gigantic State University (Gsu) by Taking over Dunfee Hall, the Location of Gsu President Dalton Chandler's Office. as They Storm Into

Business Policy

Thomas Edison State College

Final Project

Ken Milko

0256435

12/18/10

Table of Contents

Part One Introduction

Part Two Body of Narrative

Part Three Conclusion

Part Four References

Part One Introduction (Executive Summary)

Wal-Mart Stores Inc. is the largest retail company in the United States and has been ranked number one on the Fortune 500 Index by Fortune Magazine. Wal-Mart has four parts to their corporate strategy. 1. Dominance in Retail Market 2. Expansion in the US and International Markets. 3. Creation of Positive Brand and Company Recognition. 4. Branch Out into New Sectors of Retail.

Wal-Mart’s public affair strategy must work to make implementation of these policy goals happen. Its public affairs strategy enables the company to move into other sectors of the market and expand into foreign countries. The public affairs stagey also involve gaining access to politicians who can help Wal-Mart achieve its goals. Wal-Mart has a strong PAC committee that gives almost a quarter of a million dollars annually.

While Wal-Mart’s public affairs strategy works well in corporate strategy. I feel with my recommendations in this report, the public perception of Wal-Mart can improve. In the past Wal-Mart has been criticized for their opposition to allow their employees to unionize. The public affairs must also address the negative feeling harbored by some groups who feel Wal-Mart is encroaching into far too many other sectors retail then is should. These concerns must be addressed if Wal-Mart is going to continue to enjoy success.

Part Two Body of Narrative

Wal-Mart’s power position relative to the key policy issues and stakeholders is one of domination. The size, wealth, and financial power of the company is impressive. It is the largest retailer in the United States. It is the largest political donor in the retail sectors. This dominance, and company finances, coupled with...