Sf Night Proposal

SF NIGHT Entertainment Mall

Business Plan

Hengliang Fang (George)

Ngo Man Fong (Fiona)

Jinlai Liu

Table of Contents

I. Company Description ………………………………………………………………....3

II. Problem & Solution…………………………………………………………...……….6

III. Environmental Analysis …………………………………………………..………...7

IV. SWOT Analysis………………………………………………………………………..12

VI. Business model & timeline…...…………………………………………………….17

VII. Marketing & Sales Strategies..…………………………………………………….19

VIII. Conclusion…………………………………………………………………………...22

I. Company Description

Our company are going to build a entertainment mall, called “SF Night” , which is the first entertainment mall in the bay area. It provides one-stop entertainment experience including dining, karaoke, billiard, bowling, club and pool bar services. It is located in the outskirts of SF, Daly City, and close to the Bart station. “SF Night” is more like a building, which includes 4 floors. Our company are planning to set a restaurants area in the first floor, which we will put some old brands of Chinese food in it. And on the second floor, we will set a karaoke area and a few rooms for playing cards and mahjong. While, on the third floor, we consider to build a bowling room, game machine room and billiard room. And for the top floor, we are going to set a club inside and swimming pool with a bar on the roof. What’s more, for the people who come to our place could enjoy free parking at the underground garage. We believe that our company is the most unique building in San Francisco, because we provide the best and special facility. Our company believes that we should provide shuttle service, which transit customers from SF downtown, Bart station, USF, SFSU and Stanford. Also, our entertainment mall Private party service both in our party rooms and our club and pool bar.

LOBBY

DINING AREA

CLUB

SWIMMING POOL

PARTY ROOM

II. Market opportunity and Problem Statement

Since we noticed that most...