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Apple Iphone took the world by storm by its amazing IOS operating system and its multi touch features. It was the first phone which could be truly called a “Smart phone”. Having the first mover advantage, Apple Iphone is still going strong. Here is the SWOT analysis of Apple Iphone.

Strengths in SWOT analysis of Apple Iphone

Brand equity – Apple is one of the top most companies of the world for its brand equity. From the days of Macintosh computers, Apple is known to be a brand with promise.

Tag of innovation – Besides the brand equity, the tag of innovation has always been applied to Apple. From Ipod to Iphone and Ipad, Apple has been responsible for many tech revolutions.

Consumer loyalty – An Apple loyal customer will proudly proclaim in front of the whole world that he is a APPLE guy. The brand loyalty of Apple Iphone can be compared with the Harley Davidson brand loyalists. Just like the HOGS are known to be furious Harley enthusiasts, so are the Iphone owners

Amazing software and OS – The IOS which is the operating system of Apple Iphone is a respected mobile platform because of its flexibility and speed. The user interface is fantastic, and one you use an iPhone, you get addicted to its ease of use.

Wide developer support / control in the hands of users – Google play came long after the Apple developer network. Before Google play or android even started, Apple had lakhs of applications and games made through its developer network. And the Apple developer community is one of the strongest online communities till date.

Design consistency – Iphone has delivered hit after hit due to its design consistency. Apple Iphone is very much similar in looks, and design wise there are not many changes. But it is what is present inside the machine that Apple Iphone sells.

Weakness in SWOT analysis of Apple Iphone

High price – With such brand equity, you are bound to target the A grade segment itself. But even then, the Apple Iphone is costlier as compared to...