Mobile Ad-Spending Market in the Us 2015-2019

Most up-to-date research on "Mobile Ad-spending Market in the US 2015-2019" to its huge collection of research reports.

Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.

Market analysts forecast the mobile ad spending market in the US to grow at a CAGR of 29.07% during 2014-2019.

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Covered in this Report

This report covers the present scenario and growth prospects of the mobile ad spending market in the US for 2015-2019. To calculate the market size, the report considers the revenue generated from the mobile search advertising and mobile display advertising that includes banners, in-app, video, rich media, email, and P2P messaging.

New report, Mobile Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors

Flurry

Millennial Media

MoPub

Pandora

Other Prominent Vendors

Amobee

Baidu

Byyd

Chartboost

Fyber

Google

HasOffers

Hipcricket

iAd

inMobi

Kiip

Matomy Media

MobPartner

OfferPal Media

Opera Mediaworks

PubMatic

Science

Smaato

Market Driver

Increased Adoption of Smartphones and Tablets

For a full, detailed list, view our report

Market Challenge

Privacy and Security Concerns

For a full, detailed list,...