Bpi Competitive Advantage

Bank of the Philippine Islands is the oldest bank in the Philippines still in operation and is the country's second largest bank in terms of assets, the country's largest bank in terms of market capitalization, and the country's most profitable bank. It is owned by the Ayala Corporation - the largest conglomerate in the Philippines, and is based in Makati's Central Business District, on the corner of Ayala Avenue and Paseo de Roxas. As of 2014, it is currently listed in Forbes as the Philippines' largest bank in terms of market value and overall ranking.[1]

BPI is also the oldest bank in Southeast Asia and has a long and distinguished history that spans over a century. It has either influenced or has been influenced by many nations, including parts of the former Spanish Empire, especially Mexico, and the United States. While it is considered by many as an old institution, BPI is trying to promote itself as a dynamic institution that caters to its various clients, which hail from various sectors of Philippine society.

BPI also pioneered rural banking in the Philippines, as its countryside banking operations preceded that of many other banks' rural banking operations by many years. Today, it maintains a large rural branch network, with some branches dating back to the Spanish or American colonial periods. Its branch network of 831 branches is by far the largest branch network of any bank in the Philippines.

The bank has received several awards from various financial magazines, such as Euro money the Far Eastern Economic Review, The Banker, Euro money, Finance Asia, and Global Finance . Its most recent award was from Asia money. In April 2010, which the bank was awarded as the Philippines' Strongest Bank. In 2009, the bank bags 10 awards as the Best Domestic Bank; Best Local Cash Management Bank in the Philippines as voted by Small-Sized Corporations; Best Local Cash Management Bank in the Philippines as voted by Medium-Sized Corporations; Best Local Cash...