Submitted by: Submitted by vivian0105
Views: 10
Words: 1584
Pages: 7
Category: Business and Industry
Date Submitted: 09/17/2015 08:55 AM
WORKSHOP 1
Task 1: Input- Process - Output
Input
Process
Output
Transformed resources
Staff
Happy customers?!?
Restock warehouse and
visual displays
Flat packs/assembled furniture
taken to customer home
•
•
All items of
furniture/ home
ware: small basket
items; flat pack
items in the selfservice
warehouse;
special items
Customers
Display of furniture and
development of good visual
displays
Answer queries
Process financial
transactions
Customers
Transforming Resources
Selection of furniture
•
Visual displays
•
Warehouses
Design of configuration (e.g.
a shelving system)
•
Trolleys and
equipment
Picking of items from the
warehouse
•
Checkout
equipment
Transportation of items
through the store
•
Customers
Loading of items into car
•
Check out staff
Delivery of items
•
Staff on
information points
Assembly of items
Task 3: 4Vs
HIGH VOLUME - IKEA’s operations are very large and purpose-built. They feature very large car parks
and are located close to major motorway intersections. In fact, everything about the design of IKEA’s
operations encourage high volume of throughput. This high volume means that many of the fixed
costs of running the IKEA operation such as local taxes, administrative costs and some energy costs
are spread over a high volume of individual sales transactions. This reduces the overall cost of
making a sale, part of IKEAs strategy of offering good value for money.
HIGH VARIETY OF PRODUCTS BUT LOW VARIETY OF SERVICE The variety of products sold in IKEA
store is relatively large compared with many furniture retail operations. For example, it includes
small items such as glassware and kitchenware as well as very large items such as sofas, tables and
shelving systems. Modular design of some products such as shelving systems allows variety to be
extended even further from a few basic component parts. These components can...