Submitted by: Submitted by nnekalnjoku
Views: 10
Words: 4459
Pages: 18
Category: Business and Industry
Date Submitted: 09/18/2015 08:23 PM
TABLE OF CONTENTS
Background------------------------------------------------------------------------------------------------------2
Socio-Cultural View of Ireland----------------------------------------------------------------------------2-4
Legal-Political View of Ireland----------------------------------------------------------------------------4-5
Economic View of Ireland----------------------------------------------------------------------------------5-6
Business Services in Ireland--------------------------------------------------------------------------------6-7
Ireland: Opportunities and Threats------------------------------------------------------------------------7-8
Target markets--------------------------------------------------------------------------------------------------9
Mode of entry-----------------------------------------------------------------------------------------------9-10
Chanel Distribution-------------------------------------------------------------------------------------------10
Product concerns----------------------------------------------------------------------------------------------11
Promotion Concerns------------------------------------------------------------------------------------------11
Porter’s national Diamond-------------------------------------------------------------------------------11-12
Works Cited---------------------------------------------------------------------------------------------------13
Background
Ireland, is an island in Western Europe, located on the northwestern hemisphere of the United Kingdom. It is home for a predominantly Irish community, accounting for 84.5% of its total population, estimated at 4,832,765 as at July 2014. It’s capital is Dublin, and it takes up about 1.155 million of Ireland’s Population. Approximately 44% of the total population are of working age, i.e. between the ages of 25 and 54 years. As at July, Ireland had a population growth rate of about 1.2%,...