Twitter Assignment

@Quang810

MKTG 353 - 03

September 6, 2015

https://twitter.com/Quang810

Twitter Assignment

@CollegeHumor is an online comedy website, they produce funny videos, articles, songs… and it usually be created by their own production team, in addition to other users- submitted videos, pictures and articles as well. They can be followed on Twitter @CollegeHumor.

1. @CollegeHumor has an incredible amount of tweets with the total of more than 46.000 tweets since the site has been created. They are highly active on the Twitter, they can tweet 10 to 11 tweets on a single day. To understand more about their activities, I have read and researched for 40 tweets in two weeks recently. Usually, CollegeHumor uses twitter as a social media tool to redirect twitter users to their website: http://www.collegehumor.com/, they are using twitter as well as other social media tools like Facebook and Instagram to enhance their brand awareness. In certain occasion as labor day or national holiday, @CollegeHumor will tweet out special video or article for their Twitter followers.

@CollegeHumor have a really good relationship with @Dorkly, a smaller website about game. It’s very often to see a tweet on @CollegeHumor announces a new article of Dorkly just released. On the other hand, @Dorkly usually tweets about CollegeHumor as well so both of them can gain benefits from Twitter followers of each other.

In modern world, every twitter knows that you can build a strong relationship between other people just by retweeting them (RT) and @CollegeHumor aware of this as well. They response to any review or comment about their products within just a minute. Thanks to this professional attitude, followers can feel the respect and enthusiasm that Collegehumor dedicated to them. Another advantage is friends of followers can see the tweets each time a RT or a “like action” happened and this has been proved to be an effective way of attracting new customer. Of course, hashtag and at-signs...