Coca-Cola and Schweppes Marketing Research

Coca-Cola and Schweppes

Coca-Cola around the world:

No one in the world is not unfamiliar with Coca-Cola. From its startup in 1886 and choosing the icon of red scripted logo which now became famous all over the world. Coca-Cola beverages sell in over 200 countries with more than 500 brands, so no matter the time of year or occasion, your location or lifestyle, it is likely you will recognize as a household name.

The Coca-Cola Company manufactures and sells its concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. It then hands over the baton to its bottling partners, who manufacture, package, merchandise and distribute the final branded beverages to customers and vending partners, who sell the final products to the consumer—at a rate of 1.7 billion servings a day. All bottling partners work closely with customers; that is, virtually anywhere that might sell a soft drink, from supermarkets, sporting venues and restaurants to cinemas, music venues and theme parks. The Coca-Cola Company and its bottling partners form what is termed The Coca-Cola System: and this alone is acknowledgment that the bottling companies play no small part in the global success of the Coca-Cola brand.

Like anywhere else in the world, Coca-Cola bottling Egypt (CCBE) is the largest soft drinks bottler in the Middle East. Coca cola made a joint venture between MAC beverages group and employed 11,500 people across eight manufacturing plants and 27 strategically distributed centers throughout Egypt. The company bottles (Coca Cola, Sprite, Fanta, Dasani) in addition to the new line manufacture Schweppes and Schweppes gold which are a non-alcoholic malt beverage.

According to CCBE’s president and chief operating officer, Salam el Hammamy “ Our passion to meet consumer needs is reflected in our un compromising commitment to total quality for our brands”.

History of Coca-Cola in the Middle East (Egypt):...