Premium Messaging Market - A2P Sms Market, P2A Sms Market : Global Analysis, Trends, Size and Forecast (2007 – 2017)

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Transparency Market

Research

Premium Messaging Market - A2P SMS Market, P2A SMS

Market : Global Analysis, Trends, Size and Forecast (2007

– 2017)

Published Date

2012-02-13

90 Page Report

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Press Release

Premium Messaging Market is Expected To Reach 1,134.2 Billion

Globally By 2017 : Transparency Market Research

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Premium Messaging Market

REPORT DESCRIPTION

According to a new report published by Transparency Market Research based on Premium Messaging

Market - A2P SMS Market, P2A SMS Market: Global Analysis, Trends, Size and Forecast (2007 - 2017). The

global premium messaging market volume was 165.9 billion in 2011 and is estimated to be 236.9 billion in

2012 and further expected to reach to 1,134.2 billion in 2017 at an estimated CAGR of 36.8% from 2012 to

2017.

Browse Full Report Premium Messaging Market Research Report With Full TOC @

http://www.transparencymarketresearch.com/premium-messaging-market.html

Premium messaging opens up an additional revenue stream for mobile networks. The mobile network

operators have a broad customer base as they use valued added services to increase the APRU (Average

Revenue per User). Due to increased competition in the global market, the premium messaging market has

witnessed tremendous decline in ARPU of Mobile Network Operators (MNOs), which led to continuous

decline in voice and data revenue over the past few years.

The premium messaging is an option to subscribe or purchase to messaging programs, offered by third

party content providers for extra premium charges. Premium messaging for mobile network operators are

chargeable over and above the standard rate messages. This is one of the reasons, customers globally

prefer to access premium messaging services as their own user-friendly service because the services are

engaging and...