Mgmt340 Week 3 Petries Case

Brandon Williams

MGMT 340

What do you think are the sources of the information Jim and his team collected? How do you think they collected all of that information?

Conducted interviews with key stakeholders within the company; he had also worked with the marketing group to put together some focus groups made up of loyal customers, to get some ideas for the customer loyalty program. Jim had also spent some time studying customer loyalty programs at other retailers and those in other industries as well.

If you were looking for alternative approaches for Petrie’s customer loyalty program, where would you look for information? Where would you start? How would you know when you were done?

An alternative approach would be by Business Process Reengineering. This is the search for, and execution of, sweeping change in business processes to attain breakthrough improvements in products and services. The first step would be to identify key business methods which are the structured set of measurable activities designed to produce a specific output.

Why shouldn’t Petrie’s staff build their own unique system in-house?

From the list of requirements, it was clear that Petrie’s staff should seek outside IT consulting to build their system. Doing it in-house would be too expensive and time consuming, not to mention, building a system like this in-house is an antiquated practice and they shouldn’t have to reinvent the wheel.

Are the DFDs in PE Figures 6-1 and 6-2 balanced? Show that they are, or are not. If they are not balanced, how can they be fixed?

No, they are not balanced.

Why is it important for the team to create DFDs if they are not going to write the actual system code themselves?

Visuals are a great way to help people realize what the general idea is trying to show. Creating DFDs even though you are not going to write the actual system code will help you understand if you were choosing the right system for their program. Without a visual you might have...