Integrated Brand Communication

Integrated Brand Communication

Integrated Brand Communication Report

Integrated brand communication is having a unified message across all platforms to support an organization’s brand. Advertising and promotions are well thought out, planned and steps are taken to meet these objectives and support the brand’s positioning in a certain industry. Having a unified message in integrated brand communication is very important, this is because it is directed towards a specific group of people or target customers/consumers. The benefits integrated brand communication can provide for a company are, long term relationships with their customers based on loyalty to the brand, increased sales, the perception of being credible because of the clear message they send and optimizing or increasing the value of the company.

The brand I chose was Apple. I believe this company has used integrated brand communication very effectively. Apple’s brand illustrates the characteristics of integrated branding by consistently having the perception of releasing high class products, with the IPhone, MacBook, IPod and IPad. Not only that the message they disseminate across all platforms are the same and consistent. The style of the brand just speaks high quality and the best technology you can get at that time. Events like the Apple’s Keynote, is a well staged product rollout, where they introduce new products and software, this communicates high quality and is an enhanced experience for their customers, which adds to the allure of owning and Apple product. Leading up to the event, it builds anticipation and never disappoints when they discuss all the new products they have been working on and the technology that is the latest for their devices. The tone of the brand is very consistent throughout all platforms, from magazines, social media, TV, retail stores and even word of mouth. The tone of Apple’s brand which is affordable elegance can be seen on many different platforms. The brand...