Hair Wax Survey

INTRODUCTION:

Good morning/afternoon. I’m BRYAN SOLMAYOR, Marketing Management Student from De La Salle – College of Saint Benilde. I am conducting a Survey here in your neighborhood about people’s opinions and experiences regarding how they style their hair.

SCREENING:

1. How many adult members of this household are 13 years old and above?

2. Who are they and what are their respective ages and sex, starting from the oldest down to the youngest?

[INTERVIEWER: RECORD ANSWERS IN YOUR PROBABILITY SELECTION KEY TABLE, TO CHOOSE YOUR PROBABILITY RESPONDENT, USE THIS SELECTION KEY TABLE, TALK TO THE CHOSEN QUALIFIED RESPONDENT BUT FIRST ASK THE FOLLOWING THREE ADDITIONAL SCREENING QUESTIONS.]

3. Do you have member of the family or a close

Who works for a hair wax manufacturing company?

4. Do you have a member of the family or a close

relative who works for an advertising agency?

5. Do you have a member of the family or a close

relative who works for a market research agency?

[Interviewer: IF RESPONDENT’S ANSWER TO Q3 TO Q5 ARE ALL: “NOT HAVE,” THEN HE/SHE IS QUALIFIED FOR FURTHER INTERVIEWING.]

I would now like to ask you for your cooperation in answering a number of questions. Our pretest of this questionnaire showed that we are able to complete it in about 30 to 40 minutes. That’s about how much time I am asking you now for this interview.

[Interviewer: WAIT FOR RESPONDENT’S CONSENT AND THEN PROCEED. IF RESPONDENT REFUSES TO COORPERATE, RECORD THIS IN YOUR FIELD REPORT AND GO ON TO THE NEXT RANDOM HOUSEHOLD. ]

CORE DATA PORTIONS:

06 07

FM OM Aided

6. When thinking about Hair wax, Bench 1 1 1

What brands come to your mind? Gatsby 2 2 2

* What else? Grips 3 3 3

7. [FOR BRANDS NOT Master 4 4 4

MENTIONED, ASK:] Syoss 5 5 5

What about (brand not mentioned)? Hortaleza 6 6 6

Do you know...