Project on Strategies

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THIRTEENTH EDITION

Strategic Management

CONCEPTS AND CASES

Fred R. David

Francis Marion University

Florence, South Carolina

Prentice Hall

Boston Columbus Indianapolis New York San Francisco Upper Saddle River

Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto

Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo

Strategic Management

CONCEPTS AND CASES

Editorial Director: Sally Yagan

Editor in Chief: Eric Svendsen

Acquisitions Editor: Kim Norbuta

Product Development Manager: Ashley Santora

Editorial Project Manager: Claudia Fernandes

Editorial Assistant: Meg O’Rourke

Director of Marketing: Patrice Lumumba Jones

Marketing Manager: Nikki Ayana Jones

Marketing Assistant: Ian Gold

Senior Managing Editor: Judy Leale

Associate Production Project Manager:

Ana Jankowski

Operations Specialist: Ilene Kahn

Art Director: Steve Frim

Text and Cover Designer: Judy Allan

Manager, Visual Research: Beth Brenzel

Manager, Rights and Permissions: Zina Arabia

Image Permission Coordinator: Cynthia Vincenti

Manager, Cover Visual Research & Permissions:

Karen Sanatar

Cover Art: Vetta TM Collection Dollar Bin:

istockphoto

Editorial Media Project Manager: Ashley Lulling

Production Media Project Manager: Lisa Rinaldi

Full-Service Project Management: Thistle Hill

Publishing Services, LLC

Composition: Integra Software Services, Ltd.

Printer/Binder: Courier/Kendallville

Cover Printer: Lehigh-Phoenix Color/Hagerstown

Text Font: 10/12 Times

Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook

appear on appropriate page within text.

Copyright © 2011, 2009, 2007 by Pearson Education, Inc., publishing as Prentice Hall, One Lake Street,

Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the United States of America.

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