Sales

UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL

ECB30703 ENABLING TECHNOLOGIES FOR COMPETITIVE SUCCESS

ME20

MADAM HASLINA ABDULLAH

CASE STUDY (GROUP)

ANIS HADEENA MOHMAD NIZAR 62283113837

FATHIN NABILA MOHD AZHAR 62283113681

FATIN NABILA BAHAROM 62283113524

FATIN ILANI ZAHARULAIL 62283313047

CHE ENGKU EFIESYA NUR CHE ENGKU HANAPI 62283313196

MELISSA SYAHIRAH KAHIRI 62283313218

CASE STUDY 3: GOOGLE, APPLE AND FACEBOOK FOR YOUR INTERNET EXPERIENCE

Compare the business models and core competencies of Google, Apple, and Facebook.

Google:

Google’s business model is centred on Internet search engine and advertisement and they clearly dominate it. It provides values to the customers by providing the fastest, inexpensive search engine as well as web based services and software applications. They believe that in-app advertisements are the biggest source of revenue so they put all their emphasis on providing online advertising services to various businesses and not put much emphasis on hardware like Apple.

Apple:

The basic foundation of Apple’s business model is that it keeps control of almost every part of its hardware and software. Apple’s iPhones and tablets are strictly regulated in the sense that it allows apps from App store only. Apple’s customer service is excellent and it has a huge loyal customer base.

Facebook:

Just like Google, Facebook relies on advertisements in their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products

Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings to each firm.

The importance of mobile computing lies in the very fact that is the future of internet technology. Companies need to excel in it so as to survive and expand in today’s world which is full of competition. Mobile computing is basically doing the activities which involve...