Yakukt

COMPETITION (10%)

• Identification of relevant competition (evidence based).

• SWOT analysis

• Maslow 4 dimension

|Briefly identify the competitors for your product or service. Competitive factors such as nature of the market and demand for the |

|product; market characteristics such as size of the market; recent growth trends; and develop a scenario of how the industry |

|structure might change over the next five years. Supporting evidence should include market share statistics, an overview of the |

|competitors’ products and other distinguishing characteristics of the competitive environment. |

http://www.academia.edu/4918251/MARKETING_RESEARCH_FOR_MARRYBROWN

MARKET ENTRY AND EXPANSION (10%)

• ·         Evidence based description of entry strategy (e.g., licensing, exporting, joint ventures etc.).

|Recommend marketing strategies for the expansion of your product or service into this country and for your previously identified |

|recommended target market(s).  In particular include: |

|1.        What market entry and expansion strategies do you recommend and what are the advantages and disadvantages associated with|

|using these strategies in your market? Do not simply supply a list of advantages and disadvantages – the key issues must be |

|integrated into the discussion. |

|2.        Develop a strategy(s) of how the organisation may expand in the next 5 years. Take into consideration market entry |

|strategies and regional and/or global expansion strategies. |

|3.        Justification of the choice of market entry strategy(s) must be included. |

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