Com 3705 ( International Communication)

COM 3705

Portfolio Exam Assignment

Semester 1, 2015

Student number: 53037561

Unique number : 585502

I, the undersigned, hereby declare that is my own and personal work, except where the work(s) or publications of others have been acknowledge by means of reference techniques.

I have read have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

Name: Bobby shabangu

Student number: 53037561

Date: 7 May 2015

Witness name: Dudu Thulo

TABLE OF CONTENTS PAGE

INTRODUCTION

This portfolio will be discussing on different aspects international communication. The first question will go indepth discussing information society. The focus will then shift to look at Frank Webster's discussions on information society. This will then be followed by three discussions paragraphs where the role of social networks in facilitating international communication and global activism are detailed. The last question will entail a research artilce on the concept of media imperialism in relation to that will be looking at the positive and negative effects of media imperialism in South Africa, this is also where there will be a critical discussions of challenges and opportunities that international marketers face in marketing their products in developing regions of the world, such as sub-Saharan African countries.

QUESTION 1

According to University of South African (2015: 30) an information society is broadly defined as a society that is able to transform itself by living, working and playing through the exploitation of ICT, if ICT exists or is deployed by those who are supposed to deploy it for example government and the private sector in that environment. University of South Africa (UNISA 2015:31) continues and adds that societal transformation brings both significant opportunities and challenges for governments, organisations and individuals as ICT changes the way they live and...