Gree, Inc.

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Individual Case Analysis: GREE

E, Inc.

Table of Conten

o

nts

Introduc

ction .................................................

................... ......................................

......................... 2

Problem Statement .....................................

m

t

................... ......................................

......................... 2

External Analysis ........................................

l

................... ......................................

......................... 3

Extend PEST .........................................

ded

................... ......................................

......................... 3

Porter’s 5 forces .........................................

s

................... ......................................

......................... 4

Internal Analysis .........................................

................... ......................................

......................... 4

.........................................................

................... ......................................

......................... 4

VRIN ..

Financials ...................................................

................... ......................................

......................... 5

Conclu

usions of inte

ernal analysi .................

is

................... ......................................

......................... 6

Alternatives .................................................

................... ......................................

......................... 6

o

g

g

......................... 6

Focus exclusively on producing in-house games ........ ......................................

o

g

atform for ex

xternal developers .........

......................... 6

Focus exclusively on providing a global pla

oducing in-ho

ouse games and providi ng a global platform ......

s

......................... 7

Focus on both:...