Business Strategy

Business Strategy

Advancement of technology in the contemporary world has forced people to change the traditional way of accessing information. A lot people are getting rid of information from hardcopy materials and are embracing digital accessible information. Quite a number of people are enthusiastic about reading, but because of limiting factor of time, they find it impossible to enjoy those books. The changes in technology has prompted Will Bury, an enterprising investor to believe in coming up with a new invention. He is convinced that in the near future a lot of people will be digitally oriented in both reading and listening to virtually made books. His mission is to provide people with an opportunity of reading books or listening to them with a realistic synthetic voice.

The company will present all books in a hardcopy, as well as make them available on CDs, given that they are relatively expensive and are recorded using human voice. Will Bury’s new technology is able to transform any printed text into audio format. In addition, Will Bury is planning to patent his innovation and also use the invented technology to speed up the availability of transformation. The work station is strategically positioned to facilitate implementation and improvement of quality of the product. The Position of the venture would guarantee the company’s ability to select books and digitize them in order to increase the sales. The success of the company is attributed to its ability to provide customers with different options of accessing books.

Will Bury realized that most of the books can be accessed freely given that they are no longer under copy right protection since there was a potential of paying a royalty fee of 5 dollars for every title of copyrighted material. This will help to expand the company’s catalogue. The limiting factor of this technology, however, is the availability of books in English language only, even though there is an option of translating it to other...