Levi Strauss & Company

Levi Strauss & Company

Question:

The question being asked in this case study is whether or not we would buy shares of stock in Levi Strauss knowing that it managers are willing to trade off some economic efficiency to operate according to their collective view of what is “ethical”:

In 1873, Bavarina immigrant Levi Strauss founded Levi Strauss and Company which is now the world’s largest brand-name apparel marketers with sales in more than a hundred and ten countries. At presents, there is no other company with an equivalent international presence in the jeans and casual pants markets. The company’s market leading apparel products are sold under the brands of Levi’s, Dockers and Levi Strauss Signatures. It was in 1873 when the Levi jeans, the world’s firs jeans, where born when Levis Strauss and Jacob Davis, a tailor from Nevada, patented the process of putting rivets in pants to make it stronger. The Levi’s trademark is currently on of the most recognized in the work and is registered in more than a hundred and sixty countries. The company employs a staff of roughly 16,000 people around the world including approximately a thousand people in its San Francisco, California headquarters. As a global corporation, Levi Strauss and Co, is organized in three geographic divisions: (1) Levi Strauss, North America – based in San Francisco headquarters, (2) Levi Strauss Europe – based in Brussels, and (3) Asia Pacific Division – bases in Singapore. www.levistrauss.com

What is ethical? Ethical is pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong conduct, so in defining the word I think what is ethical to some may not be to others. Chua, S. (2014, May 3) In 2014 Levi Strauss made the list ranking number two for the “World’s Most Ethical” apparel companies. Like, any business, Levi Strauss aims to position themselves well in the minds of stakeholders and they have preserved their good name and...