Spirits Market Worldwide Forecast 2012 – 2019

There is a strong desire for premium quality Spirits in the UK. Consumers are driven by factors such as indulgence and the want to enjoy a nice drink in their free time. Spirits is primarily seen as a social drink in the UK and one that consumers will purchase for social moments with friends and family. There is also a growing trend in the UK Spirits market surrounding craft which offers brands the opportunity to help differentiate themselves. However, manufacturers need to re remember that consumers drink in order to have the most enjoyable experience.

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Key Findings

- The UK is the one of the smallest Spirits markets in volume terms among the countries analyzed. This can be attributed to the popularity of wine

- While trends such as health and craft offer opportunities to brands to help differentiate themselves, manufacturers need to remember that consumers drink in order to have the most enjoyable experience

- Social media provides a place where consumers can actively display their personality and tastes through brands and their preferences of certain Spirits

Synopsis

Canadean's "Consumer and Market Insights: Spirits Market in the UK" report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Spirits, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher...