Bakery and Cereals Market in Italy Industry 2015 Market Share, Size, Industry Profile, Market Prize, Forecast and Overview

Despite Italian consumers enjoying some of the highest numbers of Bakery and Cereals consumption occasions globally, the market is still forecast to show one of the fastest volume growths in Europe, driven by consumer desire for affordable and convenient products. Other key concerns for Italian consumers include finding the best quality product, products that meet age-specific nutritional needs, and products that help them take a break and relax

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Key Findings

- The Italian Bakery and Cereals market is forecast to show one of the fastest growths in Europe

- Italian men have a higher per capita consumption of Bakery and Cereal products than women

- Bread and Rolls is the most consumed category in the Italian Bakery and Cereals market

- The Breakfast Cereals category will register the fastest growth in volume terms during 2014-2019

- Italy's Bakery and Cereals market is driven by consumers' desire for affordable and convenient meal solutions

Synopsis

This Canadean "Consumer and Market Insights: Bakery and Cereals market in Italy" report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Bakery and Cereals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of...