Client Report, Tld Dance Studio

CLIENT REPORT (TLD dance studio)

Services marketing group assignment

| Group members:Joyce binti Bohari_15115245_7D9B6897Cheng Chim Hong_17235802_7E3A1934Wee Huey Wen_16901881_7E3A1613Benjamin Wong Kuan Chien_17143497_7E2A9923Tutorial day and time: Monday/1.30-3.30 pmLecturer: Dr. Ahmed Rageh Ismail |

CLIENT REPORT (TLD dance studio)

Services marketing group assignment

| Group members:Joyce binti Bohari_15115245_7D9B6897Cheng Chim Hong_17235802_7E3A1934Wee Huey Wen_16901881_7E3A1613Benjamin Wong Kuan Chien_17143497_7E2A9923Tutorial day and time: Monday/1.30-3.30 pmLecturer: Dr. Ahmed Rageh Ismail |

1.0 Executive summary

2.0 Table of content

3.0 The Service firm’s corporate and marketing objectives

TLD Dance Studio operates in dancing studio business. It provides all kinds of dancing classes such as Yoga, cardio dance, pole dance, modern dance, African dance and et cetera. The main corporate objective of TLD Dance Studio is to cultivate the culture of dancing from all walks of life in Miri. By cultivating the culture of dancing, TLD Dance Studio is able to provide a decent dance studio which provides the best dancing experiences in Miri for those who love dancing and healthy lifestyle. Hence, the appropriate positioning statement which is consistent with TLD Dance Studio’s corporate objective is ‘TLD Dance Studio is the dance studio in Miri that provides those who love dancing and healthy lifestyle with the reasonable price and wide variety of dancing and fitness classes as TLD Dance Studio’s only aim is to provide the best dancing experiences in town’.

There are a lot of ways to expand a business in terms of profitability and size out there in the market. But according to Jay Abraham, one of the top five executive coaches in the US and the author of ‘Getting Everything You Can Out of All You’ve Got’, he mentioned that there are only 3 ways to increase a business and they are increase the number of clients, increase the average...