Artemis Sportwear

Artemis Sportswear Company Proposal

Shena Y. Dunn, Shiquita Dunn, Nicole Williams, and Yvette Taylor

University of Phoenix

Essentials of College Writing

COMM 215

Carmen Leonard

January 24, 2011

In the fall of 1990, Floyd Williams gave birth to a vision which began as Artemis Clothing Store. After having four sons; Jake, Robert, Terrence and Lawrence that were all involved in sports, Floyd changed his vision to Artemis Sportswear Inc. Artemis Sportswear Inc. produces sports uniforms, gym-shoes, hats, jerseys, and anything pertaining to a sports activity. 75% of the company is owned by Floyd and his sons. 25% is owned by silent investors that consist of Floyd’s father, his uncle Jonathan, and his sister Patricia. The founding principle for Artemis has always been “Family First.” Artemis Sportswear Inc. demonstrated promising margins at the close of this quarter considering the effect that the economic slope of 2009 had on the company as a whole. According to the Sporting Goods Manufacturing Association, “There was a drop in sales for companies in the sports products production in 2009 which was a broad image of the challenges which had affected the U.S. economy during the last year and a half.” (SGMA, 2010)

Prior to 2009 the company generated annual profit gains of over 20% per quarter because of the rising popularity of sports apparel and exclusive custom sneakers among consumers. “The athletic footwear and apparel industry is constantly subject to changing fashion trends and customer preferences. Companies cannot assure that merchandise selections will accurately reflect customer preferences when it is offered for sale or that they will be able to identify and respond quickly to fashion changes. Any shift in fashion trends that would make athletic footwear or licensed apparel less attractive to customers could have a material adverse effect on the business, financial condition, and results of operations”. (McHugh & Hicks, 2010)

Although...