International Communication

International Communication

Semester 1

Assignment 03 – Portfolio Assignment

Unique Number: 238018

Student Name: Cecilia Mpofu

DECLARATION

I, the undersigned, hereby declare that this is my own and personal work, except where the work (s) or publications of others have been acknowledged by means of reference techniques.

I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

Name Cecilia Mpofu

Student Number 4176-147-2

Date 27 April 2014

Witness Innocent Katanda

TABLE OF CONTENTS PAGE

DECLARATION 2

1. INTRODUCTION 4

2. INTERNATIONAL FLOW OF INFORMATION AND GLOBAL CULTURE 4

3. CONNECTION BETWEEN INFORMATION (KNOWLEDGE), TECHNOLOGY AND MODERNIZATION 4

4. RESEARCH ON MANAGEMENT STYLES OF MEDIA OWNERS 5

5. MEDIA IMPERIALISM MANIFESTING ITSELF IN ENTERTAINMENT COMPANIES 7

6. EFFECTS OF MEDIA IMPERIALISM 7

7. MEDIA IMPERIALISM 7

7.1 Dependency theory 7

7.2 Structural theory of imperialism 8

7.3 World systems theory 8

8. CONCLUSION 9

SOURCES CONSULTED 10

INTRODUCTION

The current era in history is generally characterized as one of globalization, technological revolution, and democratization. In all three of these areas, media and communication play a central and defining role. In today´s digitally connected globe, flows of all kinds of information, circulate around the world at a speed unimaginable even a decade ago. The Internet has been integral to the globalization of a range of goods and services and has led to an information explosion. The internet breaks down cultural boundaries across the world by enabling easy, near-instantaneous communication between people anywhere in a variety of digital forms and media.

What do we understand by the concept ‘media’? Bennett (1982: 30-31) says the concept media is made up of several layers of meaning. At the most...