Affective Computing Market

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Date Submitted: 10/07/2015 12:20 AM

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Affective Computing Market - Global

Industry Analysis, Size, Share, Growth,

Trends and Forecast 2015 – 2023

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REPORT DESCRIPTION

Due to increasing use of smart phones and connected devices, consumer centric businesses are finding new ways to

stay ahead in competition by using computing technology. The application of focus group and survey do not provide

accurate emotional state of an end-user related to a specific product. Further, their responses may be biased

depending upon the surrounding conditions. The emotional state of a consumer can trigger his/her engagement with

the brand or product and affect the decision making to buy the product. Therefore, knowing the real-time emotional

state can help the businesses to sell their product and thereby increase revenue. Affective computing is a

technology which helps in recognizing human decision making through analyzing facial expressions, heart rate,

voice and other body parameters.

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Affective computing combine’s cognitive science, psychology and computer science to predict the emotional state of

human beings and provides appropriate response to get a favorable outcome. This can help businesses and ecommerce sector to enhance the customer shopping experience and thus sell products effectively. It can also be

used in online advertising and advertising kiosk to provide favorable advertisement depending upon the end-user’s

emotional state. Affecting computing...