Sealed Air

Group 6 | Sealed air Corporation |

Sealed Air Corporation has been a market leader in protective packaging material for last ten years. The company has barrier coated bubble material known as AirCap that differentiates it from other competitors. The company has 8 different products with different layers and different bubble size depending on the load requirement. The company has presence in England, France and Germany. Let’s discuss the corporate culture of company.

Corporate Culture

Sealed Air Corporation has a corporate history which has been characterized by technical accomplishment and market leadership. In the last 10 years alone, the company has been leading innovation by being the first to introduce the foam-in-place packaging systems and also pioneering the first complete solar heating system for swimming pools. The company has chosen a strategy of differentiation from its competitors and has not been afraid to take the path less trodden amongst its competitors. In essence, the company aims to use its expertise in technology by differentiating itself from its competitors because it is the only long term guarantee of market leadership.

Further, the company has a strong set of core values which it has consistently been following through with. The president and CEO of the company has come out with a statement saying that the company intends to follow the same management guidelines it has been through the 1970’s in the 1980’s as well.

Sealed Air Corporation has achieved its success with a strong focus on customer orientation. In 1970, most materials used for protective packaging were produced primarily for other purposes. Sealed Air Corporation was one of the first companies to approach the market with a strong customer orientation which means that it began product development only after analyzing and understanding the exact needs of its customers.

There was a strong focus on people within the organization. This fact was validated by the fact that...