A Brief Report About E-Commerce in Indonesia Analysis

A Brief Report about E-Commerce in Indonesia analysis

Source: eMarketer

Source: Statista

Source: APJII

Top website in Indonesia

This is the list of top website in Indonesia, in this list, there are 2 websites

Kaskus.co.id

And

Lazada.co.id

And I have asked some of my friends, and research on the internet, the difference between these two website is like this

For kaskus, it has a higher ranking in Indonesia, and it’s the biggest C2C marketplace where people will definitely go if they want to buy something, it’s more casual website where customer can talk with the buyer immediately and very easy to get buyer’s phone number. It existing as a form of forum .And you can’t buy product online, you can only contact the seller via bbm or WhatsApp. But, it is the biggest and the most famous online shopping website in Indonesia

For LAZADA

It provides a more professional platform, and also takes a big but not the biggest market share in Indonesia online shopping website as a B2C business. Very different form compare with Kaskus, you can pay online, and you can’t directly contact with the seller. The display of the website is more like JD.COM or TMALL.com

Result of the interview of some people

If the customer wants to buy something, the first reaction is kaskus.com or oxl.com(same criteria but smaller ) because it’s biggest and cheap and some of the product is negotiable.

Question: “if you want to buy like vitamin or fish oil, which website you prefer the most?”

Answer: LAZADA, definitely!

Other factors (personal point of view)

As for Indonesia, when the e commerce is going crazy around the world back to few years, Indonesia was not able to follow the “booming” due to the technology , culture and geographical situation, hence, what really boomed and still popular for Indonesian shopper, is using social media software such as Instagram, Facebook, blackberry messager, and twitter, and it’s another really...