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MGT4235

CORPORATE COMMUNICATION

|Assessment |% |Due |

|Test |20 |Week 9 (21 Oct - Wed) |

|Individual Assignment |20 |Week 7 (9 Oct – Fri, 5pm) |

|Group Assignment |20 |Week 13 & 14 (18 - Mon, 23 & 25 Nov - Wed) |

|Final Examination: |40 |Exam Week |

Individual Assignment (20%)

Objective:

1. Analyze the corporate communication practices of companies and provide suitable recommendations.

Students are to identify two organisations, preferably from the same industry (e.g. cars, airlines, financial services) and provide a thorough analysis on the practice of corporate communication of each.

Requirement

• Choose two organizations from the same industry.

• Identify the key concepts of corporate communication practice/s (Mission, Vision, Corporate Objectives and Goals, Strategies, Corporate Identity, Corporate Image, Corporate reputation, Stakeholder, public, market, Communication tactics/ media)

• Discuss the strengths and weaknesses of each element and compare both the organizations.

• Provide recommendation/s.

Assessment criteria

• Introduction

• Body – analysis of the practice of corporate communication

- Application of theories / concepts learnt in class

- recommendation / suggestion

• Format – ie referencing, page numbering etc…

Others

• Submission: week 8

• Length: approximately 10-15 pages, double spacing

ASSIGNMENT ONE MARKING KEY

Real Life Organization

TARGET SELECTION – APPROPRIATE? 1 2 3 4...