Event Etiquette for Journalists

19/6/2014

Event etiquette rules for journos straight from the PRs mouth :: Publicity Update

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Event etiquette rules for journos straight from the PRs mouth

Published: 10 October 2011

With our Publicity Update team attending events on a weekly basis, one has to

wonder what exactly PR companies expect of their guests. Lindsey Kin recently

chatted to a few ‘movers and shakers’ in the industry to get the low-down on the

do’s and don’ts for journalists to follow when it comes to event etiquette.

By Lindsey Kin

Janie M van der Spuy, who heads up FIVESTAR PR, a

boutique PR agency in Cape Town specialising in the luxury

travel and hospitality industries, says that she has one

simple request on her ‘wish list’ for media events. “I would

like to appeal to journalists to acknowledge invitations

when they receive them and if they know they won’t be

available that day, to please decline immediately.” She

adds: “We don’t want to hassle you and waste your time

with follow-up emails, phone calls and leaving messages –

we know you are busy – but would so appreciate the

courtesy of a ‘yes’ or a ‘no’ by the RSVP date!” Emma Dunk

of emBETWEEN COMMUNICATIONS concurs, “Have the

decency to RSVP.” And if you are unable to attend, says

Ronelle Bester, owner of Ribbon Communications, “Please

let us know!”

Event propriety for Dunk is to be on time for events. This is especially important if you are a

speaker. Adds Bester, “Speakers need to engage with the audience, keep them entertained

and leave a lasting impression. Added to this, speakers should encourage participation from the

audience and give thorough answers. At the same time, guests should listen attentively and ask

relevant questions.” For the audience, Dunk asserts: “Switch your cellphones...