Fina 6387 Ebook

Economics

Course:

ECO 305 Managerial Economics

Instructor:

Dr. Bruce Hartman

Cal Maritime

Business Administration

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McGraw-Hill/Irwin

McGraw−Hill Primis

ISBN−10: 0−39−067001−4

ISBN−13: 978−0−39−067001−4

Text:

Managerial Economics and Organizational

Architecture, Fifth Edition

Brickley−Smith−Zimmerman

This book was printed on recycled paper.

Economics

http://www.primisonline.com

Copyright ©2008 by The McGraw−Hill Companies, Inc. All rights

reserved. Printed in the United States of America. Except as

permitted under the United States Copyright Act of 1976, no part

of this publication may be reproduced or distributed in any form

or by any means, or stored in a database or retrieval system,

without prior written permission of the publisher.

This McGraw−Hill Primis text may include materials submitted to

McGraw−Hill for publication by the instructor of this course. The

instructor is solely responsible for the editorial content of such

materials.

111

ECONGEN

ISBN−10: 0−39−067001−4

ISBN−13: 978−0−39−067001−4

Economics

Contents

Brickley−Smith−Zimmerman • Managerial Economics and Organizational Architecture, Fifth

Edition

I. Basic Concepts

2

2. Economists’ View of Behavior

3. Markets, Organizations, and the Role of Knowledge

2

46

II. Managerial Economics

90

4. Demand

5. Production and Cost

6. Market Structure

7. Pricing with Market Power

8. Economics of Strategy: Creating and Capturing Value

9. Economics of Strategy: Game Theory

10. Incentive Conflicts and Contracts

90

126

162

190

224

265

297

III. Designing Organizational Architecture

324

17. Divisional Performance Evaluation

324

IV. Applications of Organizational Architecture

358

21. Understanding the Business Environment: The Economics of

Regulation

358

iii

Notes

1

2

Brickley−Smith−Zimmerman:

Managerial Economics and

Organizational

Architecture, Fifth Edition

I. Basic...