Com3702 Portfolio 2015

COM 3702

Media Studies: policy, management and

media representation

Semester 02, 2015

Student Number: 46456384

Assignment Number: 527887

I, The undersigned hereby declare that this is my own and personal work,

except

where

the

work(s)

or

publications

of

others

have

been

acknowledged by means of reference techniques.

I have read and understood Tutorial Letter CMNALLE/301 regarding

technical and presentation requirements, referencing techniques and

plagiarism.

Anja Loots

46456384

11 August 2015

Witness: Allan Gobey

Media Studies: Policy, Management and Media Representation

Assignment Number: 527887

TABLE OF CONTENTS

1

INTRODUCTION

5

2

MEDIA POLICY AND REGULATION

6

2.1

Nature of media and communications policy

6

2.1.1

  Policy as a plan

6

2.1.2

  Policy as a process

6

2.1.3

  Policy as plan and policy as process relationship

7

2.2

8

Internal media regulation in South Africa

2.2.1

  Internal and external media policy and regulation

8

2.2.2

  Forms of regulation

8

3

MEDIA MANAGEMENT AND MEDIA MARKETS

11

3.1

Communication as a market

11

3.1.1

  Communication as a process and market

11

3.1.2

  Role players in the communication market

11

3.1.3

  Why media products are considered unique

11

3.2

12

Life Cycle of the Nintendo Wii

3.2.1

  Stage one: introductory phase

13

3.2.2

  Stage two: rapid growth phase

14

3.2.3

  Stage four: maturity phase

15

3.2.4

  Stage five: decline phase

15

4

REPRESENTATION AND THE MEDIA

17

4.1

Media representation of race

17

4.1.1

  Racism as an ideology

17

4.1.2

  ‘Whiteness’ as an ideological position

18

4.2

20

 ...