Marketing Principle

Assignment

Qualification | Unit number and title |

Pearson BTEC Level 5 HND Diploma in Business (QCF) | Unit 04: Marketing Principles: Level 4 |

Student name and ID number | Assessor name |

| Imad GuenaneSusan Simei-Cunningham |

Internal Verifier | Alan Jeffery |

Date issued | Completion date | Submitted on |

1st May 2015 | 3rd July 2015 before 12:00 midday | |

Assignment title | Marketing Principles – Shaping Your Future - A Vocational Scenario |

LO | Learning Outcome | Assessment Criteria | In this assessment you will have the opportunity to present evidence that shows you are able to: | Task no. | Evidence(Page no) |

LO1 | Understand the concept and process of marketing | 1.1 | Explain the various elements of the marketing process | | |

| | 1.2 | Evaluate the benefits and costs of a marketing orientation for a selected organisation | | |

LO2 | Be able to use the concepts of segmentation, targeting and positioning | 2.1 | Show macro and micro environmental factors which influence marketing decisions | | |

| | 2.2 | Propose segmentation criteria to be used for products in different markets | | |

| | 2.3 | Choose a targeting strategy for a selected product/service | | |

| | 2.4 | Demonstrate how buyer behaviour affects marketing activities in different buying situations | | |

| | 2.5 | Propose new positioning for a selected product/service | | |

LO3 | Understand the individual elements of the extended marketing mix | 3.1 | Explain how products are developed to sustain competitive advantage | | |

| | 3.2 | Explain how distribution is arranged to provide customer convenience | | |

| | 3.3 | Explain how prices are set to reflect an organisation’s objectives and market conditions | | |

| | 3.4 | Illustrate how promotional activity is integrated to achieve marketing objectives | | |

| | 3.5 | Analyse the additional elements of the extended marketing mix | | |

LO4 | Be able to...