Aritzia

Aritzia

Aritzia is trying to emphasize on their trendy styles, having durable materials and good values on their clothes. With the target market as millennials who are trying to capture the urban culture, Aritzia is dedicated to providing that experience. To do so, they are trying to inspire customers by establishing a connection through the elements of urban—specifically clothing, accessories, and music. In urban culture, customers are looking to look comfortable and laidback, but also have style. Their website offers resources and insights, giving customers a portal of urban culture. There is an e-magazine that suggests trending looks from their collections, and also music and book recommendations. With these offerings, a customer is given an entire lifestyle that is exclusive to Aritzia.

In the store, they have incorporated a customized playlist that creates a calming-feel. They have also integrated wooden materials for their floors and walls, and plants as accessories to implement the same effect. This is also emphasized through their clothes which consist of laidback, casual, yet a sophisticated vibe. Their TNA sub-brand has product offerings of slim fitted sweaters, tank tops, and leggings which gives the customer comfort, yet also style. This satisfies a customer who wants to look attractive without looking like they put much effort.

What differs Aritzia from its competitors, like Urban Outfitters and H&M, is the shopping experience and customer service they provide. Sales associates in the Fifth Avenue location are constantly available to cater to customer’s needs. Their core value is to assist customers to confidently, create their own distinctive style with the products provided for them. At the changing rooms, they are readily there to ask and answer questions: your reason to buy certain pieces, give opinions, and offer similar alternatives.

The CEO of Artizia stated that he wanted his employees to always be fashionably dressed and be...