Econom

Eli Epstein

MBA 502

SNHU

June, 21 2015

Introduction

Apple Inc. (initially Apple Computers Inc.) was created in 1977 and is now a $500 billion company, employing 75,000 people worldwide (Lashinsky, 2012). It sells consumer electronic products, software and digital content.  It is, by far, the biggest company in the world in regard to market capitalization

Apple Inc. designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players worldwide. It offers iPhone, a line of smart phones that comprise a phone, music player, and Internet device; iPad, a line of multi-purpose tablets; Mac, a line of desktop and portable personal computers; and iPod, a line of portable digital music and media players, such as iPod touch, iPod nano, and iPod shuffle (yahoofinance.com/aapl). 

Apple Outlook

Macroeconomics is a branch of economics dealing with the performance, structure, behavior, and decision-making of an economy as a whole, rather than individual markets. This includes national, regional, and global economies.

The Apple Company is running a business in USA mainly, having the headquarters in California and Cupertino. The brand of Apple is recognized all over the globe. Their products take pleasure in enjoying a very high level of awareness among consumers, and brand acknowledgment throughout the globe. Furthermore, the ranking of the brand name “Apple”, has been gaining even more popularity throughout the globe (Boulton, 2009). Apple has showed tremendous financial performance in recent times and has really strengthened its financial health, which is bound to help them in facing any problem in the near future. It was due to their strong financial health that they were not affected as such by the recent global crisis. 

Apple has created the different systems of global production and distribution systems. In addition they have also developed the proper and clever distribution strategies needed in order...