Shtdas

Aaron P. Africa. Current Trends 401 - A

Miles Noblesala.

SWOT Analysis

World Chicken History

World Chicken was conceptualized by a group of friends who love to eat chicken. The people behind World Chicken are: Luis Llamado - a U.S. educated and trained chef who has a distinguished career as chef/entrepreneur for numerous restaurants. Jose Camara - A true-blooded restaurateur with more than twenty years experience in the industry and innovator/head of the successful Garlic Rose, Cafe Caribana and Le Mecene restaurants. Vanessa Yap - A graduate of the Ateneo de Manila who brings in more than a decade of restaurant expertise.

They are so passionate about chicken that they experimented with various recipes that met their standards. Finally, they came up with a truly global menu that would appeal to different tastes: the Create Your Own Platter menu. It allows fellow chicken aficionados to choose from a wide selection of sauces and sidings to accompany their excellent freshly flame -grilled boneless chicken. It first opened in Glorietta 4 Makati on October 1998.

Strength

* Serves grilled debone chicken, has perfected the tenderness of its chicken

* Variety of sauces for the chicken ( 8 flavors )

* Variety of side dish, pasta and rice

* At 149 php per meal definitely economical

* Franchise at super malls. Like ayala , glorietta, and s.m

Weaknesses

* Long lines in counter tends to drive away customer

* Drinks not included in the 149php

* Could have had a bigger place for customers to flock to

* Promos are abundant

* Could alter flavours which are not saleable

Oppurtunities

* Variety of shakes and drinks to choose from

* May have a mascot

* Interaction with the customer

* Faster service through technology

Threaths

* Competition has varied in kinds of food served

* Less customers due to redundancy of menu

* Price may raise, since markets have depletion of supplies