Efficient Marketing

Assignment 2

1. Provide an example of when a company might rely on an efficient Marketing mix.

As the definition used by investopedia.com .The marketing mix is a broad concept which includes several aspects of marketing (price, product, distribution, promotion).The term "marketing-mix," was first used by Neil Borden, the president of the American Marketing Association in 1953.and also called the four P’s . in other words the Marketing mix allows you to combine all the marketing tools in the goal to sell your product .

The company can relay to this tool when it has a good product makes its marketing by itself because it gives benefits to the customer and the product need to be differentiate from the others in the market in the look (design), safety, environment (recyclable).adding to the product the distribution is also important, by choosing which method to use in order to reach your customers or channels like Selling to the wholesalers, Selling to the retailers, Selling to the customers, internet… in addition to the place or distribution the price also is a key in the marketing mix ,the company has to chose which strategy to use Selling to the customers, Cost-plus-profit, Competitive pricing. In the end the promotion this one includes the Advertisement, Public relations, Sales promotion.

In sum the company may relay to us the marketing mix when it satisfy all the four aspect of marketing, company they use this tools to satisfy target market ,and build a long-term customer relationships. Usually some company they success in one or two of these four aspect and they perform less in one of the others, like Target as an example he lost the on the price completion a vs. Wal-Mart, and products as we see wall-mart has all product in his locations but Target, has not until recently they are changing their strategy .

2. Provide an example of branding within the oil and gas industry. Comment on why and how branding influences the flow of business within...