Snapple Steal Shares

POINT OF VIEW

* The body agreed that the POV will be the Chief Operating Officer (COO), Arnold Greenberg since the COO is the one responsible for the development and improvement of the scheme of the organizational strategies.

STATEMENT OF THE PROBLEM

* What are the possible strategies that Snapple can implement to still have a competitive advantage against its competitors?

RELEVANT CASE FACTS

MACRO ENVIRONMENT

1. When Snapple opened in the market, it was wide open.

2. 11 different flavors that cost roughly as imported bear

3. Snapple has capitalize on the health consciousness of the 1990s

INDUSTRY ENVIRONMENT

4. Iced tea market climbed 50% versus the cola market, which grew only 1.5%.

5. Snapple is in only 51 out of the 278 major supermarket chains.

6. They have analysts already speculating that the company will not survive the coming battle with the heavyweights.

7. Snapple has capitalize on the health consciousness of the 1990s

8. Joint venture of Coca Cola and Pepsi with other companies due to the alarming fact that the demand for Snapple is increasing.

MICRO ENVIRONMENT

9. 11 different flavors that cost roughly as imported bear

10. The company has no production facilities of its own and the size of the company’s employees is relatively small.

11. Arnold Greenberg is the Chief Operating Officer of Snapple.

SWOT ANALYSIS

STRENGTH

1. Snapple currently holds a large share of the market and is increasing.

2. Snapple offers 11 different flavors.

3. Snapple has capitalized on the health consciousness of the 1990’s.

WEAKNESS

1. A bottle of Snapple costs roughly the same as a bottle of imported beer.

2. Snapple is in only 51 of the 278 major supermarket, thus lack of national recognition.

3. Snapple is relatively small and has no production facility.

OPPORTUNITY

1. Iced tea is already served in nearly 75% of all household in U.S.

2....