Submitted by: Submitted by anthonydib29
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Pages: 40
Category: Business and Industry
Date Submitted: 10/18/2015 08:17 PM
Test 2 is 40 Multiple Choice Questions covering Chapters 2 Data Warehousing and Chapter 3 Business Reporting, Visual Analytics, and Business Performance Management
Expect 17 questions on Chapter 2 & 3 Application Case Studies
There are 23 other questions on chapter slides, chapter summaries, notes, and reading the textbook.
Know Key terms and understand Chapter Highlights at the end of each chapter.
Study and do your best!
1. Online Video – Enterprise Car Rental
2. Chapter 2 Opening Vignette: Isle of Capri Casinos
3. Case 2.1 TELCOs
4. Case 2.2 Data Warehousing helps MultiCare
5. Case 2.3 BP Lubricants
6. Case 2.4 Coke’s Data Warehouse
7. Case 2.5 Starwood Hotels & Resorts
8. Case 2.6 Michigan state agencies
9. Chapter 3 Opening Vignette: Self-service for Travel and Transport
10. Case 3.1 Delta Lloyd Group
11. Case 3.2 FEMA
12. Case 3.3 Tableau saves Blastrac
13. Case 3.4 TIBCO and cancer vaccine trials
14. Case in Chapter 3 Summary: Analytics play role for Saints in locating, evaluating draft prospects
15. Case 3.6 Saudi Telecom
16. Case 3.7 IBM Cognos helps Mace
17. Case 3.8 Expedia.com’s scorecard
SKIP:
In Chapter 2, skip Application Case 2.7 Egg Plc and End-of-Chapter Application Case about Continental Airlines.
In Chapter 3, skip Application Case 3.5 Dallas Cowboys and End-of-Chapter Application Case about Premier Healthcare.
ANSWERS TO END OF SECTION REVIEW QUESTIONS
OPENING VIGNETTE: ISLE OF CAPRI CASINOS IS WINNING WITH ENTERPRISE DATA WAREHOUSE
Section 2.1 Review Questions
1. Why is it important for Isle to have an EDW?
In the gaming industry, companies distinguish themselves based on their customer relationships. An enterprise data warehouse (EDW) gathers and provides the data needed to tell Isle of Capri what customers respond to, so the casinos can adapt their offerings. The information provided by the EDW lets Isle deepen its...