Mgt473

Fall 2014 MKT 300

MANAGERIAL MARKETING

PROFESSOR:Gilbert D. Harrell, Ph.D.N329 BCCHarrell@msu.edu | | COURSE ASSISTANTS:Sreraam KC (krishn79@msu.edu) Katie Sadler (sadlerk1@msu.edu) Mondays 3pm-4pm Greg Gauthier (gauthi70@msu.edu) Thursdays 10am-11amAshley Kus (kusashle@msu.edu) Tuesdays 9am-10amDaina Hill (hilldain@msu.edu) Wednesdays 10:30-11:30amAshlee Krystek (krysteka@msu.edu) Wednesdays 3pm-4pmHelp Room N110 BCCAssistant Office Hours – refer to the above times or email (above address) for other times. Dr. Harrell’s Office Hours are by appointment. WEB-SITE: http://angel.msu.edu |

COURSE OBJECTIVES:

The objective of this course is to provide a substantial introduction to marketing. Students completing the course will have an understanding of key marketing terms and concepts. The content will focus on analysis of marketing activities in consumer, reseller, industrial and service markets. The integration and application of marketing management with other parts of the business will be highlighted.

We hope this course contributes to your competency in marketing while being intellectually stimulating and an enjoyable learning experience.

PREREQUISITES:

Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management.

REQUIRED COURSE MATERIAL:

Marketing 300 - Managerial Marketing: Fall 2014 Course Bundle

ISBN: 978-0-9905178-0-1 (Text is Marketing: Connecting with Customers 2015 Edition) Prior editions or titles will not work for this class.

Available at all local bookstores.

COURSE POLICIES and GRADING:

Due to the size of the class, several policies have been developed which are necessary for smooth class administration. We hope you will find them convenient and helpful. The course coordinators are responsible for the course administration. Personal contacts should be made with the course coordinators prior to any meetings with Professor Harrell. Please do not call the...