Louis Roederer Winery

Christina DeLusant

27 April 2015

Business & Professional Writing

ENG 3090-12

Dr. Dewberry

Louis Roederer Champagne’s Growth and Strategy Under the Leadership of Jean-Claude and Frédéric Rouzaud

Louis Roederer Champagne’s Growth and Strategy Under

the Leadership of Jean-Claude and Frédéric Rouzaud

Thesis Statement: Louis Roederer Champagne has expanded its operations while maintaining the prestige of Cristal’s image under the reign of Jean-Claude Rouzaud, who has passed the torch to his son, Frédéric Rouzaud, who will lead the company into its next era.

I. INTRODUCTION

A. Attention Getter: In the world of wine and champagne, exclusivity is key in maintaining prestige and demand, so how would the arguably most-celebrated champagne house expand upon its worth and profits without lessening the value of its most prized product?

B. Thesis: Louis Roederer Champagne has expanded its operations while maintaining the prestige of Cristal’s image under the reign of Jean-Claude Rouzaud, who has passed the torch to his son, Frédéric Rouzaud, who will lead the company into its next era.

II. BODY

C. EARLY HISTORY

1. Origin

2. Values

D. CURRENT SITUATION

3. Leadership

4. Geographical information

5. Personnel

E. PRODUCTS/SERVICES

6. Cristal

a) History

b) Branding

c) Target market

7. Cuvée Louis Roederer

d) Target market

e) Demand

f) Branding

F. JEAN-CLAUDE ROUZAUD

8. Roederer Estates

9. Maisons Marques & Domaines

10. Vineyard Acquisitions

G. FRÉDÉRIC ROUZAUD

11. Pauillac acquisition

12. Recession of 2008

H. OVERALL IMPRESSIONS

13. Overall impression statement

14. Criticism

15. Response to criticism

III. CONCLUSION

I. Summary...