Diversity Plan

1. The Organization: In-N-Out Burger

2. Profile:

a. Type of Organization

Fast Food, burger stand, drive thru or sit down

b. Vision

Providing a team-oriented atmosphere whereby goal-setting and communications exist and providing excellent training and development for all of our associates; assisting all communities in our marketplace to become stronger, safer, and better places to live.

c. Mission

To serve customers the freshest quality hamburgers and French fries and provide them with friendly service in a sparkling clean environment.

d. Goals

To provide fresh, high-quality foods and services for a profit and sparkling clean environment.

e. Product & Service

In-N-Out Burger offers fresh burgers, fries and shakes

Secret Menu - Protein Burger, veggie burger, garden style burger, animal style fries

Service – Loyal to customers and employees, top fast food restaurant, customer consistency

f. Scope of Operation and Target market

In-N-Out Burger operates in 300 locations in California, Nevada, Arizona, Utah and Texas.

Target market is generational customers, tourists, college students and young singles.

g. Number of Employees

As of January 2015, In-N-Out Burger has over 18,000 employees

h. Culture

The culture at In-N-Out Burger is very family oriented; the organization itself is family owned. It is also one of the few fast food chains in the United States to pay its employees more than minimum wage. The culture is also one of loyalty; a majority of customers are generational.

i. Operating Budget

In-N-Out Burger has a history of helping abused and neglected children. The Child Abuse Foundation supports organizations that provide residential treatment, emergency shelter, foster care, and early intervention for children in need. They have contributed 15.2 Million dollars over the last 11 years.

3. Business Case for Creating and Sustaining a Diversity Process

In-N-Out Burger has a tradition of great customer service which...