Submitted by: Submitted by zazoz
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Category: Business and Industry
Date Submitted: 02/03/2011 11:37 AM
ﻮا ﻖ
ﺳﻼم داﻧﺸﺠﻮﻳﺎن ﻋﺰﻳﺰ، ﻟﻄﻔﺎ، 4 caseاراﺋﻪ ﺷﺪه را ﻣﻄﺎﻟﻌﻪ ﻧﻤﻮده و ﺑﻪ ﺳﻮاﻻﺗﻲ ﻛﻪ در اﻧﺘﻬﺎي آﻧﻬﺎ درج ﺷﺪه ﭘﺎﺳﺦ دﻫﻴﺪ. داﻧﺸﺠﻮﻳﺎن ﮔﺮاﻣﻲ ﭘﺎﺳﺦ ﺧﻮد را در ﻓﺎﻳﻞ ورد در 2-3 ﺻﻔﺤﻪ ﺑﺮاي ﻫﺮ caseﺑﻨﻮﻳﺴﻴﺪ. ﻫﻤﭽﻨﻴﻦ ﻟﻄﻔﺎ اﺳﻢ ﻓﺎﻳﻞ را ﻧﺎم و ﻧﺎم ﺧﺎﻧﻮادﮔﻲ ﺧﻮد ﻗﺮار دﻫﻴﺪ. ﻣﻬﻠﺖ ارﺳﺎل ﭘﺮوژه ﭘﺎﻳﺎﻧﻲ: 81/11/98 ﻣﻮﻓﻖ ﺑﺎﺷﻴﺪ
Case 1: Communication
Do you need a speech coach? Speech coaching is a growing business. In a way, this is surprising. As noted earlier, more and more communication is electronic, seemingly making the quality of one's speaking skills less important. Although electronic forms of communication clearly have grown exponentially, that doesn't mean that oral communication no longer matters, especially for some jobs. Consider Michael Sipe, president of Private Equities, a small mergers and acquisitions firm in Silicon Valley. Sipe worked with a communications coach to give him the edge when pitching his company's services relative to competitors. "If a customer can't determine who is any better or different or worse, then they are left with a conversation about price." Says Snipe. "And as a business owner, if you're only in a price conversation, that's a losing conversation. It is really important to paint a picture of why should do business with them in a very compelling way." Snipe felt a speech coach helped him do that. To look at it another way, you can have all the expertise in the world, but if you can't effectively communicate that expertise, then you're not getting the most from your talents. R. W. Armstrong & Associates, an Indianapolisbased engineering project management company, has used speech coaches to refine its pitches. Although the investment wasn't small-the company estimates it paid $8,000 to $10,000 per day to train 25 employees-the firm believes it helped land several lucrative contracts. Asset manager David Freeman agrees. "We may fly across the country to present for 45 minutes to a pension fund or consulting firm that can be worth $25,...