Netflix Swot Analysis

|Strenghts |Weaknesses |

|Stopped throttling(deal with Comcast and Verizon) - advantage over competitors. |Huge investments into International business that is not yet profitable. "Netflix's plan is to run around |

|World's largest DVD library with unlimited access to 10 000 movies with a great automatic movie recommendation |break-even globally on a net income basis through 2016 and then to deliver material global profits in 2017 and |

|engine that helps to search easily. Winner above Hulu and Amazon in number of shows and movies (average Netflix |beyond."(Netflix, 2015). |

|user watches 3.8 movies a week). |Sacrificing profit in the interest of growth. There is a $1 billion expected that will be spend in 2016 just on |

|Netflix recently redesigned. “Information appears in-line and in context rather than on a separate page, which |marketing. This creates uncertainty in the near term. |

|makes exploring the catalog faster than ever before.” (Epstein, 2015) |Declining DVD membership - one hybrid service that included both Online Streaming and DVD-by-mail operations |

|Its share price has more than doubled in 2015, making it one of the best performing stocks in the S&P 500 index. |split in July 2011 into two plans where customers needed to pay two separate memberships. |

|Netflix shares up over 120%. |Streaming only on...