Brand Audit L’oréAl

A Brand Audit on the L’Oréal Brand

Ingrid Staisch

Research report

presented in partial fulfilment

of the requirements for the degree of

Master of Business Administration

at the University of Stellenbosch

Supervisor: Hannelie Kruger

December 2007

Stellenbosch University https://scholar.sun.ac.za

ii

Declaration

Hereby I, Ingrid Staisch, declare that this research report is my own original work and that all

sources have been accurately reported and acknowledged, and that this document has not

previously in its entirety or in part been submitted at any university in order to obtain an

academic qualification.

I. Staisch

1 September 2007

Stellenbosch University https://scholar.sun.ac.za

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Acknowledgments

First and foremost, I thank my parents for the constant support that they have given me

throughout my life. It’s only a privileged few who get to experience the love and support that I

have received from my parents. Through the ups and the downs, they stand beside me and

guide me through my life. Without them, I don’t think I would be the person I am today,

someone whom I am proud of.

Just as important as the previous acknowledgment, I thank God for being my friend and

guardian in times of need, as well as in times of abundance. I have learned that it is always

important to remain grounded as you can never be quite sure when the road will become a bit

bumpy.

Hannelie Kruger for being a wonderful promoter and someone who I think will be a friend for a

long time to come. I love to surround my journey through life with people such as Hannelie,

someone whom I respect and admire, and who has been so kind as to see the potential in me

even when I may have not seen it. I do feel privileged that you accepted me as your student and

I can safely say that not many people would have endured being a study leader at the same

time as giving birth. Respect!

Dr. Martin Kidd for refreshing me on statistics 101 and always...