Italian Baby Food Market: Trends, Challenges and Growth Analysis

Baby Food in Italy report is the latest addition to Rnrmarketresearch.com industry research reports collection. The report is about 102 pages and provides 98 Exhibit; the report is published in Oct -2015.

The Italian market for baby food has experienced difficulties over the past few years, as the effects of the economic crisis have made themselves felt in reduced consumer spending and a trend towards lower-priced products or the substitution of home-made products for commercially prepared baby food. Demand for baby food has fallen for five years, and is expected to continue to do so over the next six years, largely due to the forecast decline in the number of births which will reduce the potential market for these products.

Complete report available on http://www.rnrmarketresearch.com/baby-food-in-italy-market-report.html

Key Findings

• Cereals will remain the smallest sector in the Italian baby food market, accounting for just 3.5% of overall consumption in 2020, and a slightly higher 4.1% by value.

• Over the period from 2008 to 2014, the brands now owned by Danone have seen their share increase from 32.2% to 34.7% in terms of value.

• The bulk of imports consist of cereals and milks (76% of volume imports in 2014), although imports of meat-based meals are also significant, accounting for 14% of volume imports in 2014.

Baby Food in Italy" is an analytical report which provides extensive and highly detailed current and future market trends in the Italy market.

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What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus...